Creating linkable assets is one of the best ways to improve your website’s SEO. But what exactly are they, and why do they matter so much?
What Are Linkable Assets and Why Do They Matter?
Simple Definition
Linkable assets are useful content pieces—like blog posts, research, tools, or visuals—that others naturally want to link to. They’re often packed with insights or data people find helpful or unique.
Why They Help SEO
They attract backlinks, which tell search engines your content is worth showing. The more high-quality links you earn, the stronger your domain becomes.
How to Make Content That Attracts Links
Start With What Your Audience Cares About
Get clear on what your audience needs. Tools like an SEO Site Audit can help uncover topics and formats your readers are looking for.
Make It Useful and Original
Focus on offering something others haven’t shared before—whether it’s data, tools, or practical tips. Quality always wins over quantity when it comes to link-worthy content.
Publish Research or Fresh Data
Studies or surveys you’ve run are great assets. Other writers and site owners will often link to data to support their own content.
Create In-Depth Guides
Put together a detailed how-to or explainer that covers a topic from top to bottom. Think about resources that become go-to references people save and share.
How to Get Eyes on Your Linkable Content
Promote It Through Social Channels
Use your social media platforms to share your asset and encourage resharing. Facebook, LinkedIn, and even Reddit can help spread the word.
Email Outreach Still Works
Reach out to bloggers or businesses in your space. Share your content if you think it’s a good fit for their audience. Try this guide to building relationships for link outreach.
Use On-Page SEO Tactics
Make sure your asset is easy to find by using solid Content SEO techniques. That means optimizing your titles, structure, and keyword use.
Tap Into AI SEO Tools
AI SEO tools can help you spot content gaps, trending keywords, and link-building opportunities based on real-time data.
Examples of Assets That Attracted Tons of Links
Tourism Australia’s Travel Map
This interactive map helped people find top spots to visit in the country—and it got shared across travel blogs and forums.
HubSpot’s Marketing Stats Hub
By collecting up-to-date data all in one place, HubSpot made it easier for other writers to reference—and link to—it regularly.
More Smart Ways to Promote Your Assets
Write Guest Posts
Contribute articles to other websites, and link naturally back to your asset. It’s great for traffic and helps with SEO.
Work With Influencers
Find folks in your field who already have an audience. Ask if they’d share your content if they think it would help their followers.
AI Strategy Help
AI consultants can guide you in deciding which content to promote, and how to do it based on trends and data you may not see on your own.
Other Ways to Get Your Asset Seen
Use Local Paid Ads
Running local ads helps get your asset in front of people in your area who might find it useful and want to share it.
Retarget Visitors
If someone visits your page but doesn’t link or share right away, retargeting ads can remind them to come back later.
Fix Technical SEO Issues
Having a clean, fast-loading site with no broken links helps your content stay visible. Technical SEO updates matter more than you might think.
Real Companies That Used This Strategy Well
Envato’s Design Guide
This Australian company created a deep guide on website design. It’s still linked in thousands of places because of how helpful and well-organized it is.
Shopify’s eCommerce Guide
Shopify built a resource to help new business owners. It’s full of advice and templates, which keeps it getting shared over and over.
Want Help Creating These Assets?
Not sure where to start or don’t have time to build content that earns links? AI SEO Services offers full SEO services, including content marketing, web design, AI strategy support, and SEO audits. Our team can help you create linkable assets that support your goals.
What makes content "linkable"?
It’s usually content that solves a problem, shares fresh data, or offers a new way of looking at something people care about.
How do I know what kind of content will earn backlinks?
Start by analyzing what your audience searches for and what's already getting shared. You can also use an SEO audit to guide you.
Do I need original research to get links?
No, but it helps. Even a well-organized guide or helpful template can get shared if it provides real value.
How should I promote my content?
Use social media, email outreach, guest posts, and retargeting ads. And don’t forget SEO—if your page doesn’t show up, people won’t find it.
Can AI really help with content like this?
Yes. AI tools can show you trending topics, content gaps, and link-building opportunities based on real data—not just guesses.
