Demystifying Social Media Advertising: Strategies for Success
Social media advertising is a key part of any modern marketing strategy. It gives businesses the ability to reach highly targeted audiences on platforms such as Facebook, Instagram, Twitter, LinkedIn, and Pinterest. Digital advertising can be focused on specific demographics of interest, such as age, gender, interests, behaviors, education, living situation, hobbies, income – anything that advertisers think customers might want to and might even have a need for. This makes it a very effective way of reaching potential customers.